ATTENTION: COACHES, CONSULTANTS, COURSE CREATORS & AUTHORS

Ready to convert your big idea

into a course or programme

KNOWING THAT CUSTOMERS WILL BUY IT?

You’re a visionary, a big thinker, an ideas person… chances are you have a LOT of ideas and don’t yet know how to break them down into courses that will sell?

You’re a visionary, a big thinker, an ideas person… chances are you have a LOT of ideas and don’t yet know how to break them down into courses that will sell?

What if I told you that you could map it out in a weekend?

Foundation for Growth is an 8-Part Intensive Roadmap to extract your idea, create an irresistible offer, nail your niche and confidently market your online programme.

Get Instant Access to the Foundation for Growth >>

GET THE FFG ROADMAP YOUR DETAILS
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Alison's knowledge has helped me completely change how I run my business

Since working with Alison I quickly realised her knowledge of marketing is beyond anyone I've ever met before. I started to run webinars for my live training courses. She's given me advice on pricing and positioning as well as follow up and engaging more with people. Sales from my webinars convert at a healthy 4% and the show up rate has more than doubled.


Joseph O’Connor - Neuroscience Coach


You’ve had ideas in your head for ages, always promising yourself that you’ll do something about it soon…

… but “soon” never seems to come around.

In fact I would go so far as to say:


• You start to narrow down one idea - then another “better” idea comes up!

• It’s creeping up on your to-do list, then darn it! Other important things happen.

• You’re thinking of speaking to someone about it just to hash it out, but you’re not sure they’re going to give you the feedback you want to hear?


Then you have to really dial in your idea more and think about things like - which niche you’re going to target? And then how do you even reach these people?


Phew! I'm exhausted already!

I also hear this - a LOT!

  • You’ve seen other well-known marketing “gurus” sell their stuff all-the-time … and if they can do it, surely it must work for you?


  • Yes, yes, yes, I know this is all I need to do to move my business forward…


  • If only I knew how to do this all myself!

You’ve had ideas in your head for ages, always promising yourself that you’ll do something about it soon…

… but “soon” never seems to come around.

In fact I would go so far as to say:


• You start to narrow down one idea - then another “better” idea comes up!

• It’s creeping up on your to-do list, then darn it! Other important things happen.

• You’re thinking of speaking to someone about it just to hash it out, but you’re not sure they’re going to give you the feedback you want to hear?


Then you have to really dial in your idea more and think about things like - which niche you’re going to target? And then how do you even reach these people?


Phew! I'm exhausted already!

I also hear this - a LOT!

  • You’ve seen other well-known marketing “gurus” sell their stuff all-the-time … and if they can do it, surely it must work for you?


  • Yes, yes, yes, I know this is all I need to do to move my business forward…


  • If only I knew how to do this all myself!

WELL - I HAVE GREAT NEWS FOR YOU!

I’ve discovered exactly how to get your idea from your head into an actual step by step plan that you can easily execute!

WELL - I HAVE GREAT NEWS FOR YOU!

I’ve discovered exactly how to get your idea from your head into an actual step by step plan that you can easily execute!

“If I'd have tried to figure this out on my own it would have taken me forever!”

"Until I met Alison, most of my work came through as referrals, and I didn't have a clue how to start getting clients online.


Now I've learnt masses with Alison. She's shown me exactly what and how I need to get clients now and I've got a fantastic plan! If I'd have tried to figure this out on my own it would have taken me forever!


I now know exactly how to attract my ideal client. Alison is absolutely amazing, and you should absolutely listen to everything she says, it's just gold! I've loved every minute of working with her!"


Gaynor Rogers, Leadership and Learning Coach

“If I'd have tried to figure this out on my own it would have taken me forever!”

"Until I met Alison, most of my work came through as referrals, and I didn't have a clue how to start getting clients online.


Now I've learnt masses with Alison. She's shown me exactly what and how I need to get clients now and I've got a fantastic plan! If I'd have tried to figure this out on my own it would have taken me forever!


I now know exactly how to attract my ideal client. Alison is absolutely amazing, and you should absolutely listen to everything she says, it's just gold! I've loved every minute of working with her!"


Gaynor Rogers, Leadership and Learning Coach

I’ve helped dozens of clients get their amazing ideas into a living, breathing offer that actually generates them revenue (... and profit) giving them a solid foundation to build their business.

I’ve helped my clients with:

  • Overwhelm when they think it’s all too much
  • Converting their idea into a solid plan
  • Focus
  • Creating a clear marketing strategy
  • Implementing all the tech
  • And even some LinkedIn Training when their audience is over there

I’ve helped dozens of clients get their amazing ideas into a living, breathing offer that actually generates them revenue (... and profit) giving them a solid foundation to build their business.

I’ve helped my clients with:

  • Overwhelm when they think it’s all too much
  • Converting their idea into a solid plan
  • Focus
  • Creating a clear marketing strategy
  • Implementing all the tech
  • And even some LinkedIn Training when their audience is over there

I’ve uncovered their gold and created a straight path to get them way, way better results than they ever imagined.

I’ve uncovered their gold and created a straight path to get them way, way better results than they ever imagined.

THROUGH CREATING A CLEAR FRAMEWORK FOR MY CLIENTS, THEY WERE ABLE TO SEE A MUCH CLEARER PICTURE FOR THEIR BUSINESS

It also gave them clarity to focus on the right marketing activities, instead of just playing a guessing game. As soon as everything had a purpose, they started to see real results!

And you can too!

THROUGH CREATING A CLEAR FRAMEWORK FOR MY CLIENTS, THEY WERE ABLE TO SEE A MUCH CLEARER PICTURE FOR THEIR BUSINESS

It also gave them clarity to focus on the right marketing activities, instead of just playing a guessing game. As soon as everything had a purpose, they started to see real results!

And you can too!

Let me introduce the perfect framework to get you started

Foundation for growth

A forward looking Step By Step Planning system for business owners aiming to build a foolproof online business without wasting time and money, and getting overwhelmed.

Get started with your best idea, even though you’ve probably got a lot of ideas

  • Get clarity on setting realistic and achievable goals.
  • Enjoy knowing exactly how to stand out from your competitors, even though the market seems crazy busy.
  • Get clear on exactly who your target market is even if you think you know them already
  • Know that you’re working on profitable marketing activities and not wasting time doing things you don’t need to do.
  • Pick out exactly the right tools so that you only build the assets that you need.
  • Have the confidence to easily start selling online by creating clear offers your prospects want.
  • Know exactly how to price your offer, after figuring out where it sits in the value ladder.

Let me introduce the perfect framework to get you started

Foundation for growth

A forward looking Step By Step Planning system for business owners aiming to build a foolproof online business without wasting time and money, and getting overwhelmed.

Get started with your best idea, even though you’ve probably got a lot of ideas

  • Get clarity on setting realistic and achievable goals.
  • Enjoy knowing exactly how to stand out from your competitors, even though the market seems crazy busy.
  • Get clear on exactly who your target market is even if you think you know them already
  • Know that you’re working on profitable marketing activities and not wasting time doing things you don’t need to do.
  • Pick out exactly the right tools so that you only build the assets that you need.
  • Have the confidence to easily start selling online by creating clear offers your prospects want.
  • Know exactly how to price your offer, after figuring out where it sits in the value ladder.

SAVE TIME AND MONEY BY FOLLOWING A PROVEN PROCESS

WHAT’S INCLUDED

MODULE ONE: START THE GROUNDWORK

CREATE YOUR FINANCIAL GOALS

Come away with: A clear outline of how many sales you need to make to reach your target goal!

Most people get bogged down with wondering how the numbers will really work and how much it will really cost. In this module you’ll learn how to set realistic and achievable goals, how much it will cost and also the sales you can expect to make.

MODULE TWO: FIND YOUR NICHE

KNOW EXACTLY WHICH MARKET YOUR TARGETING

Come away with: A detailed document of who your ideal niche is, what they’re saying, where they are and how to reach them.

Even though you may think you know exactly who you’re targeting, the chances are you may not have done a deep enough research. In this module I’ll show you exactly what you need to do to really get under the skin of your ideal market.

MODULE THREE: UNCOVER YOUR USP

KNOW HOW TO STAND OUT FROM YOUR COMPETITORS

Come away with: Clarity on how what you’re doing is different and how you can stand out.

When there’s so much competition around, it’s hard to think anyone will take any notice of you. In this module you’ll learn exactly how to differentiate yourself from the crowd.


MODULE FOUR: CREATE YOUR VALUE LADDER

LEARN HOW TO BUILD A LADDER OF OFFERS IN YOUR BUSINESS

Come away with: You’ll learn exactly where to place each of your offers on your own Value Ladder.

It can be daunting to know where to start building out offers for your online business. Where do you start? In this module you’ll learn about the customer journey and what your market needs at each step.

SAVE TIME AND MONEY BY FOLLOWING A PROVEN PROCESS

WHAT’S INCLUDED

MODULE ONE: START THE GROUNDWORK

CREATE YOUR FINANCIAL GOALS

Come away with: A clear outline of how many sales you need to make to reach your target goal!

Most people get bogged down with wondering how the numbers will really work and how much it will really cost. In this module you’ll learn how to set realistic and achievable goals, how much it will cost and also the sales you can expect to make.

MODULE TWO: FIND YOUR NICHE

KNOW EXACTLY WHAT MARKET YOU’RE TARGETING

Come away with: A detailed document of who your ideal niche is, what they’re saying, where they are and how to reach them.

Even though you may think you know exactly who you’re targeting, the chances are you may not have done a deep enough research. In this module I’ll show you exactly what you need to do to really get under the skin of your ideal market.

MODULE THREE: UNCOVER YOUR USP

KNOW HOW TO STAND OUT FROM YOUR COMPETITORS

Come away with: Clarity on how what you’re doing is different and how you can stand out.

When there’s so much competition around, it’s hard to think anyone will take any notice of you. In this module you’ll learn exactly how to differentiate yourself from the crowd.


MODULE FOUR: CREATE YOUR VALUE LADDER

LEARN HOW TO BUILD A LADDER OF OFFERS IN YOUR BUSINESS

Come away with: You’ll learn exactly where to place each of your offers on your own Value Ladder.

It can be daunting to know where to start building out offers for your online business. Where do you start? In this module you’ll learn about the customer journey and what your market needs at each step.

MODULE FIVE: DECIDE WHICH FUNNEL TO BUILD

KNOW THE RIGHT FUNNEL FOR THE RIGHT OFFER

Come away with: Knowing exactly what funnel to build and what type of software tools you’ll need to complete the job.

This is the exciting part. Don’t get caught out with copying other peoples funnels, as the chances are they won’t be suitable for your business.

MODULE SIX: PLAN THE BUILD OF YOUR FUNNEL

KNOW WHAT NEEDS BUILDING AND WHEN

Come away with: Clarity on the pieces of the funnel you need to focus on.

There are always a lot of moving parts in a funnel, so I recommend keeping it simple. In this module you’ll learn how to simplify funnel building.

MODULE SEVEN: KNOW WHERE TO FIND TRAFFIC

HOW TO FIND AND CREATE AUDIENCES TO BUY YOUR PRODUCT

Come away with: Knowing where to find your audience and what activities to do to attract attention.

This is always the most daunting and the one that is constantly changing! If you don’t already have a following it can be hard to get enough people to see your offer. In this module you’ll learn how to combine organic marketing and paid marketing to build up momentum for your offer.

MODULE EIGHT: CREATE YOUR 90 DAY PLAN

FINALISE YOUR ACTIONABLE GAMEPLAN TO LAUNCH YOUR OFFER

Come away with: A clear 90 day plan mapping out your launch.

Switching to selling offers and creating products from scratch can be daunting. Now you’ve learnt from the previous modules exactly what’s involved, in this module you’ll learn how to map out, plan and start selling your offers over the next 90 days, when you’ll be ready to launch!

3 INCREDIBLE BONUSES

BONUS ONE

FREE WORKBOOK PLANNER

Use this planner in Google sheets to track your progress as you go through each module, making it easy to build momentum and finalise your strategy.

BONUS TWO

FACEBOOK SUPPORT GROUP

Join my community support group to keep you on track and ask any questions you may have. And network with like minded peers.

BONUS THREE

NEW MODULE: HOW TO LAYOUT A LEAD GENERATING WEBSITE

Learn how to create a lead-generating website with this workshop tearing down a bad website and rebuilding it to attract the right clients.

MODULE FIVE: DECIDE WHICH FUNNEL TO BUILD

KNOW THE RIGHT FUNNEL FOR THE RIGHT OFFER

Come away with: Knowing exactly what funnel to build and what type of software tools you’ll need to complete the job.