ATTENTION: COACHES, CONSULTANTS, COURSE CREATORS & AUTHORS
Ready to convert your big idea
into a course or programme
KNOWING THAT CUSTOMERS WILL BUY IT?
You’re a visionary, a big thinker, an ideas person… chances are you have a LOT of ideas and don’t yet know how to break them down into courses that will sell?
What if I told you that you could map it out in a weekend?
Foundation for Growth is an 8-Part Intensive Roadmap to extract your idea, create an irresistible offer, nail your niche and confidently market your online programme.
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Foundation for Growth >>
Alison's knowledge has helped me completely change how I run my business
Since working with Alison I quickly realised her knowledge of marketing is beyond anyone I've ever met before. I started to run webinars for my live training courses. She's given me advice on pricing and positioning as well as follow up and engaging more with people. Sales from my webinars convert at a healthy 4% and the show up rate has more than doubled.
Joseph O’Connor - Neuroscience Coach
You’ve had ideas in your head for ages, always promising yourself that you’ll do something about it soon…
… but “soon” never seems to come around.
In fact I would go so far as to say:
• You start to narrow down one idea - then another “better” idea comes up!
• It’s creeping up on your to-do list, then darn it! Other important things happen.
• You’re thinking of speaking to someone about it just to hash it out, but you’re not sure they’re going to give you the feedback you want to hear?
Then you have to really dial in your idea more and think about things like - which niche you’re going to target? And then how do you even reach these people?
Phew, I'm exhausted already!
I also hear this - a LOT!
You’ve seen other well-known marketing “gurus” sell their stuff all-the-time … and if they can do it, surely it must work for you?
Yes, yes, yes, I know this is all I need to do to move my business forward…
If only I knew how to do this all myself!
WELL - I HAVE GREAT NEWS FOR YOU!
I’ve discovered exactly how to get your idea from your head into an actual step by step plan that you can easily execute!
“If I'd have tried to figure this out on my own it would have taken me forever!”
"Until I met Alison, most of my work came through as referrals, and I didn't have a clue how to start getting clients online.
Now I've learnt masses with Alison. She's shown me exactly what and how I need to get clients now and I've got a fantastic plan! If I'd have tried to figure this out on my own it would have taken me forever!
I now know exactly how to attract my ideal client. Alison is absolutely amazing, and you should absolutely listen to everything she says, it's just gold! I've loved every minute of working with her!"
Gaynor Rogers, Leadership and Learning Coach
Hi, Alison here
I’ve helped dozens of clients get their amazing ideas into a living, breathing offer that actually generates them revenue (... and profit) giving them a solid foundation to build their business.
I’ve helped my clients with:
Overwhelm when they think it’s all too much
Converting their idea into a solid plan
Focus
Creating a clear marketing strategy
Implementing all the tech
And even some LinkedIn Training when their audience is over there
I’ve uncovered their gold and created a straight path to get them way, way better results than they ever imagined.
THROUGH CREATING A CLEAR FRAMEWORK FOR MY CLIENTS, THEY WERE ABLE TO SEE A MUCH CLEARER PICTURE FOR THEIR BUSINESS
It also gave them clarity to focus on the right marketing activities, instead of just playing a guessing game. As soon as everything had a purpose, they started to see real results!
And you can too!
Let me introduce the perfect framework to get you started
A forward looking Step By Step Planning system for business owners aiming to build a foolproof online business without wasting time and money, and getting overwhelmed.
Get started with your best idea, even though you’ve probably got a lot of ideas
Get clarity on setting realistic and achievable goals.
Enjoy knowing exactly how to stand out from your competitors, even though the market seems crazy busy.
Get clear on exactly who your target market is even if you think you know them already
Know that you’re working on profitable marketing activities and not wasting time doing things you don’t need to do.
Pick out exactly the right tools so that you only build the assets that you need.
Have the confidence to easily start selling online by creating clear offers your prospects want.
Know exactly how to price your offer, after figuring out where it sits in the value ladder.
SAVE TIME AND MONEY BY FOLLOWING A PROVEN PROCESS
Without wasting effort on the wrong things
WHAT'S INCLUDED
MODULE ONE: START THE GROUNDWORK
CREATE YOUR FINANCIAL GOALS
Come away with: A clear outline of how many sales you need to make to reach your target goal!
Most people get bogged down with wondering how the numbers will really work and how much it will really cost. In this module you’ll learn how to set realistic and achievable goals, how much it will cost and also the sales you can expect to make.
MODULE TWO: FIND YOUR NICHE
KNOW EXACTLY WHICH MARKET YOUR TARGETING
Come away with: A detailed document of who your ideal niche is, what they’re saying, where they are and how to reach them.
Even though you may think you know exactly who you’re targeting, the chances are you may not have done a deep enough research. In this module I’ll show you exactly what you need to do to really get under the skin of your ideal market.
MODULE THREE: UNCOVER YOUR USP
KNOW HOW TO STAND OUT FROM YOUR COMPETITORS
Come away with: Clarity on how what you’re doing is different and how you can stand out.
When there’s so much competition around, it’s hard to think anyone will take any notice of you. In this module you’ll learn exactly how to differentiate yourself from the crowd.
MODULE FOUR: CREATE YOUR VALUE LADDER
LEARN HOW TO BUILD A LADDER OF OFFERS IN YOUR BUSINESS
Come away with: You’ll learn exactly where to place each of your offers on your own Value Ladder.
It can be daunting to know where to start building out offers for your online business. Where do you start? In this module you’ll learn about the customer journey and what your market needs at each step.
MODULE FIVE: DECIDE WHICH FUNNEL TO BUILD
KNOW THE RIGHT FUNNEL FOR THE RIGHT OFFER
Come away with: Knowing exactly what funnel to build and what type of software tools you’ll need to complete the job.
This is the exciting part. Don’t get caught out with copying other peoples funnels, as the chances are they won’t be suitable for your business.
MODULE SIX: PLAN THE BUILD OF YOUR FUNNEL
KNOW WHAT NEEDS BUILDING AND WHEN
Come away with: Clarity on the pieces of the funnel you need to focus on.
There are always a lot of moving parts in a funnel, so I recommend keeping it simple. In this module you’ll learn how to simplify funnel building.
MODULE SEVEN: KNOW WHERE TO FIND TRAFFIC
HOW TO FIND AND CREATE AUDIENCES TO BUY YOUR PRODUCT
Come away with: Knowing where to find your audience and what activities to do to attract attention.
This is always the most daunting and the one that is constantly changing! If you don’t already have a following it can be hard to get enough people to see your offer. In this module you’ll learn how to combine organic marketing and paid marketing to build up momentum for your offer.
MODULE EIGHT: CREATE YOUR 90 DAY PLAN
FINALISE YOUR ACTIONABLE GAMEPLAN TO LAUNCH YOUR OFFER
Come away with: A clear 90 day plan mapping out your launch.
Switching to selling offers and creating products from scratch can be daunting. Now you’ve learnt from the previous modules exactly what’s involved, in this module you’ll learn how to map out, plan and start selling your offers over the next 90 days, when you’ll be ready to launch!
Plus
3 INCREDIBLE BONUSES
BONUS ONE
FREE WORKBOOK PLANNER
Use this planner in Google sheets to track your progress as you go through each module, making it easy to build momentum and finalise your strategy.
BONUS TWO
FACEBOOK SUPPORT GROUP
Join my community support group to keep you on track and ask any questions you may have. And network with like minded peers.
BONUS THREE
NEW MODULE: HOW TO LAYOUT A LEAD GENERATING WEBSITE
Learn how to create a lead-generating website with this workshop tearing down a bad website and rebuilding it to attract the right clients.
MY ACTIONABLE PROMISE TO YOU
I PROMISE YOU CAN DO THIS!
But you don’t have to believe me...
If once you’ve purchased The Foundation For Growth, and you’ve checked out the modules and the workbook and you think this really isn’t for me - we promise to give you a full refund, no questions asked within 7 days of your purchase.
This means you have a full 7 days to decide, allowing you to make an informed decision.
“Alison has changed my business beyond recognition”
"Coaching with Alison has changed my business beyond recognition, full-stop. I am moving from cash for time, into a sustainable and ethical business which gives me confidence for the future".
Alison Moore - Therapy Business Coach
“Strategy and understanding the technology is rarely found in one person”
"Two biggest strengths are strategy and understanding the technology which is rarely found in one person... I’ve found Alison to be incredibly knowledgeable about online marketing. I have worked with her on her training course which has given me a valuable insight into how to attract new leads and nurture them to convert. I would absolutely without a doubt recommend her services."
Mary Shakun - Million Dollar Boardroom
MODULE ONE: START THE GROUNDWORK.
Create your financial goals VALUE - £125
MODULE TWO: FIND YOUR NICHE. Know exactly what market you're targeting VALUE - £125
MODULE THREE: UNCOVER YOUR USP. Know how to stand out from your competitors VALUE - £125
MODULE FOUR: CREATE YOUR VALUE LADDER.
Learn how to build a ladder of offers VALUE - £125
MODULE FIVE: DECIDE WHICH FUNNEL TO BUILD
Know the right funnel for the right offer VALUE - £250
MODULE SIX: PLAN THE BUILD OF YOUR FUNNEL
Know what needs building and when VALUE - £125
MODULE SEVEN: KNOW WHERE TO FIND TRAFFIC
How to find and create your audiences VALUE - £125
MODULE EIGHT: CREATE YOUR 90 DAY PLAN
Finalise your actionable game plan VALUE - £125
TOTAL VALUE - £1,125
TODAYS PRICE - £37
FREQUENTLY ASKED
QUESTIONS
My business is different, what type of business is this meant for?
This is not for Ecommerce or brick and mortar businesses. This is for service based businesses selling their expertise. It’s a foundational strategy that can easily be applied especially if you’re a service based business planning to launch an online course or even group programmes. Specifically for those who are looking to create information products that they can sell on a larger scale.
How is this different from any other similar courses?
The Foundation for Growth is a strategic course that looks at the bigger picture of your business. It gives you a simple and straight forward action plan to convert your idea into a real live marketable course or programme. This course fast tracks your efforts saving you a whole lot of time trying to figure this out for yourself.
Do I need technical skills to do this?
The simple answer is no. For this course you don’t need any technical skills at all. However when you come to building out your digital assets, there will be things that need technical skills, which if you don’t want to do yourself can easily be done by hiring an expert.
What if I get stuck, is there any support for this?
If there is something you’re not sure about we have a Facebook Group offering support. Feel free to post your question in the group and we’ll be there to answer your questions.
Is the training and content available immediately?
Yes. As soon as you purchase you’ll receive a confirmation email and an email giving you immediate access to login to the course. All the materials will be available straight away.
I already have a plan, why do I need this?
The Foundation for Growth focuses on both the business side and the marketing side and is specific to building out the right marketing funnel for your offer, and the assets you need to create. Business plans typically don’t go into this much detail. The focus here is specifically on creating systems to generate you ongoing revenue.
How much time do I need to go through this course?
The Foundation for Growth programme is designed for you to do the work as you go. Meaning you can work at your own pace through it. There will be homework for you to complete and you can use the worksheet to help you. If you work hard you can complete it as quickly as a day!
MODULE ONE: START THE GROUNDWORK.
Create your financial goals VALUE - £125
MODULE TWO: FIND YOUR NICHE. Know exactly what market you're targeting VALUE - £125
MODULE THREE: UNCOVER YOUR USP. Know how to stand out from your competitors VALUE - £125
MODULE FOUR: CREATE YOUR VALUE LADDER.
Learn how to build a ladder of offers VALUE - £125
MODULE FIVE: DECIDE WHICH FUNNEL TO BUILD
Know the right funnel for the right offer VALUE - £250
MODULE SIX: PLAN THE BUILD OF YOUR FUNNEL
Know what needs building and when VALUE - £125
MODULE SEVEN: KNOW WHERE TO FIND TRAFFIC
How to find and create your audiences VALUE - £125
MODULE EIGHT: CREATE YOUR 90 DAY PLAN
Finalise your actionable game plan VALUE - £125
TOTAL VALUE - £1,125
TODAYS PRICE - £37
“Looking forward to engaging further with Alison and her team.”
"Alison has just applied the first phase of her "Foundation Growth" marketing diagnostic process to my three businesses and I'd highly recommend her based just on this alone.
A thoughtful, tailored presentation, packed full of specific relevance and light bulb moments"
Lee Holloway, H&S Consultant
It’s true - you can go and figure all this out by yourself, check out videos on YouTube etc.
The truth is you will have to plough through a lot of content (which can lead you down rabbit holes where you’ve been before, right?).
Chances are you’ll easily get distracted by the promise of 6 and 7 figure money making programmes, which won’t really give you the foundation needed and will cost you a lot more in your time and probably money too.
OR
you could save hundreds of hours
(not to mention thousands of pounds)
AND HAVE A
Solid strategic plan to get you from zero to launch in 90 days and finally get your idea built and launched and generate you the revenue you want!
while it’s still at the insanely low price of £37